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Can You Quantify Your Site Redesign’s ROI?

In today’s economic environment, it is critical to achieve a return on investment (ROI) for any budget that is spent. In the online environment, where the landscape changes so quickly—either due to...

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Is Your Site Conversion Meeting Your Set Targets?

The success of a website is multi-faceted.  On the lowest level, visitors who do not already know a site URL should still be able to get to the desired website through methodologies used to maximize...

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How Many Respondents are Too Many in Online UX Research?

When planning studies for the usability lab, sooner or later, the question gets asked, “How many users to do we need to test?” Depending on the goals of the study, and whom you ask, you’ll get answers...

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